This photo series captures the stylish interior and inviting ambiance of Rockafellas, a well-known bar and restaurant located in the heart of downtown Salem, Massachusetts. The shoot highlights both the elegant dining area and the dynamic energy of the bar, with its marble countertops, rich wood finishes, and rows of sleek leather seating. I aimed to showcase the crisp architectural details, such as the white columns, chandeliers, and custom metalwork, while keeping a warm, welcoming tone throughout the set. Natural light filtering through the tall windows enhances the atmosphere, revealing a space that feels both upscale and approachable.
The bar area, with its impressive selection of spirits and multiple flat-screen TVs, was captured from various angles to show off the space’s functionality and social vibe. Each shot was carefully composed to emphasize symmetry, depth, and clean lines while also drawing attention to the curated décor and thoughtful layout. These images were created to support Rockafellas' marketing and branding efforts, whether for use on social media, print materials, or dining platforms, ensuring the essence of the venue translates visually to potential guests.
